Case Study

Project Region(s)

North America

Latin America

Europe

Asia Pacific

Middle East

Africa

GSK

Project highlights
  • Part of GSK’s global workplace strategy: Over a dozen global Moodsonic deployments across Europe, Asia-Pacific and North America
  • “The healthiest workplace in the world”: GSK London is the most comprehensive scientific analysis of an office move to date, globally, with soundscaping throughout
  • Tested across regions: Research finds 8% improvement in decision-making with Moodsonic, among other findings
  • WELL certifications: Moodsonic a significant contributor to multiple Platinum WELL certifications
"Moodsonic makes people more focused and peaceful in the office. We get feedback from people that when they're at home they really miss having the sound around them for better focus to do their work."
Operations Manager, Europe

GSK

Beginning with a collaboration in India, Moodsonic is now part of GSK’s global workplace strategy, with installations across Asia-Pacific, North America and Europe – including their new London HQ, which aspires to the the “healthiest workplace in the world” and has achieved WELL Platinum Certification and multiple major industry awards.

A research-led design initiative

GSK has validated the effectiveness of Moodsonic’s soundscaping through in-depth research initiatives in real-world testing across three globall regions. This research includes biometric data collection from wearables, measures of subjective preferences and productivity data.

Localized change management

Change management is a crucial part of any sensory design initiative – including soundscaping. Moodsonic is used by GSK’s local workplace teams and champions to prioritize employee agency and communication, so that employees understand the purpose of the soundscaping and the options available to them.

Multi-sensory Biophilic Design

Biophilic design plays an integral role in GSK's global workplace strategy. Research shows that biophilic soundscaping is most impactful when used alongside other biophilic design elements. This multi-sensory approach to workplace design has been pivotal in helping GSK achieve the highest WELL Building Certifications. Commercial Real Estate reports that "implementing neurodiverse zoning, circadian lighting, Moodsonic soundscaping and biophilia gave the company the edge up" to help GSK achieve Platinum certification at its Melbourne office.

Inclusive workplace design

Recognizing that people have diverse sensory needs, GSK uses Moodsonic soundscaping as part of its inclusive workplace design strategy. Across sites, neurodiverse zoning tailors neighborhoods for various cognitive styles and sensory preferences, ensuring everyone feels supported and empowered. The soundscaping elevates these design objectives, creating spaces that range from calming and quiet through to lively and stimulating.

This thoughtful approach to workplace experience is combined with the integration of technology that delivers these concepts successfully. GSK's new global headquarters in London prioritizes inclusive design, including 12 storeys of Moodsonic soundscaping, and was awarded Best Smart Building at ISE 2025.

The judges explained, "A standout achievement was the deployment of over 700 smart sensors monitoring air quality, occupancy, CO2 levels, and light conditions, enabling real-time environmental adjustments. Judges commended the integration of Appspace digital signage and wayfinding, which provides live air quality data and directs employees to optimal workspaces. The Moodsonic soundscaping system - the largest of its kind in Europe -was also highlighted, intelligently adapting ambient sound to enhance focus and comfort across 12 floors."

“Operationally, this is a great tool – ensuring that employees are comfortable, that they are working at their optimal abilities.” – Workplace Operations Manager APAC, GSK

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